The tip is in sight for Freevee as Amazon proclaims shutdown date

FAST (free ad-supported TV) providers have gained vital reputation within the US, with platforms comparable to The Roku Channel, Pluto TV, and Tubi rising as prime rivals within the area.

Main tech firms have additionally ventured into offering FAST providers. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung gives Samsung TV Plus, whereas Amazon’s service, initially often called IMDb TV, was renamed Amazon Freevee in 2022.

Nevertheless, Amazon introduced final yr that it was shutting down Freevee to shift its complete focus to constructing Prime Video. But it surely did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon via the most recent Freevee app replace (through AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, exhibits, and dwell TV on Prime Video without cost, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class out there alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will now not be accessible after August, none of its content material will probably be misplaced. Final yr, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it without cost. This consists of Freevee Originals and its library of free motion pictures and TV exhibits.

Whereas Prime Video usually requires an Amazon Prime subscription to entry most content material, Freevee’s exhibits and flicks on Prime Video will be watched without cost with advertisements, and not using a subscription. Freevee content material seems on Prime Video beneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique house for Freevee TV exhibits, motion pictures, and Stay TV.” In 2024, Amazon introduced it might shut down Freevee in 2025, citing the choice to “part out Freevee branding” as a strategy to “ship an easier viewing expertise for purchasers.”

In case you have the Freevee app in your smartphone or TV, you may proceed utilizing it via July, however it should cease working in August. If you have not tried Prime Video earlier than, you may obtain it without cost out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell machine.

From a enterprise standpoint, Amazon’s choice to part out Freevee and switch its content material to Prime Video is smart. Any Freevee consumer who needs to maintain watching free exhibits or motion pictures now must browse Prime Video, which gives a big selection of paid content material via its Prime membership and extra paid channels. Amazon clearly hopes this modification will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

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